Merit gained by looking at sacred objects— the future of advertising? Blessed into the next life of digital preservation?
Words scrolled upward faster than she could speak, almost faster than she could read. The quiet intonations she had been chanting became less sensical, tongue tripping over lip, her jaw moving in small halting motions. Only when the final lines faded away and a warm glow filled her vision did she stop. An image appeared, it was a white sneaker with colorful streaks. She stared, unblinking, eyes scanning from left to right, trying to embed every detail in her memory.
Nike.
Nike.
Nike.
Ni kee.
Nii kee.
Nih keeh.
Nye keeh.
Nike.
She spoke the word out loud, over and over until it seemed a familiar stranger on her tongue. Finally even this image faded and the anticipated chime rang. A successful tone, releasing her from her morning ritual.
When she gestured, swiping the glowing screen away, it faded off, turning into her blank wall once more. Soft voices from the kitchen let her know her roommates were also awake, finished with their own morning rituals.
“We’re out of the Poppyums, so don’t bother looking.” Michael muttered from behind his mug. His stare was somewhat vacant, eyes reading something in a distance that wasn’t there. “Also it looks like Addidas might be performing better in the market, you might want to switch your deity.”
“Michael, don’t be mean. Pakpao isn’t so finicle as you. She’s whorhiped Nike for years.” Nikki rebuked him before Pakpao had a chance to defend her decision.
“Oh you’re just saying that because you’re also a Nike-ite. And so what if I switch? I’m just diversifying my chances, who knows the direction a company might go in a hundred years from now, eternity is a long time.”
“It’s too early for this.” Pakpao spoke light heartedly, trying to diffuse any tension before her two roommates before it could start. Rummaging in the drawer next to the sink, she pulled out a Nestle breakfast pack and added water. She shook the paper package until the contents inside began to solidify. “I mean, honestly I think part of me just does the Nike rituals because it’s easier to say in the morning. Besides, I like their colors more.” She re-opened the package, reaching in to grab the semi solidified food. A chalky after taste clung to top of her mouth, and she had to use her tongue to scrape the globs off and swallow. She was never able to really get the meal to look or taste like what it showed on the box.
“Did you see in the news yesterday about the young retiree?” Nikki cheerfully asked, only slightly changing the subject. “He retired at 35! Isn’t that crazy? So young!”
“How the hell did he pull that off?” Michael skeptically asked, his attention now fully on the two of them, and no longer reading his feed.
“Well, apparently his parents got in on the whole thing early.”
“So they were rich. They just bought his time?”
“No! That’s the thing, he’s the youngest from the middle-middle-median-lower class to retire so young. It’s never happened before.” Nikki stated confidently while pulling up her long, coarse brown hair up into a high bun.
“But how does that math even work out? Even if his parents started him at the age of two…” Michael’s voice trailed off, as his eyes darted to do the calculations.
“That’s all he did, his whole life. He was hooked up to feeding tubes.” Pakpao spoke around the lump of food-like substance, a few pieces spitting out on to the table. She had watched the video yesterday, seen the cheery reporter who had tried to put a positive spin on the story. “His parents started him on it as soon as he could talk, and he only ever slept five hours a night. They like, home schooled him, but instead of learning anything he just worshipped the brands. The last ten years he was just hooked up to iv’s and feeding tubes, never left the room, never stopped.”
“Steve Jobs, that’s not a life.” A look of disgust scrunched up Michael’s face.
“Yeah, well, now he can be uploaded into the Everlife and do whatever he wants. Apple was holding him up as a lead influencer, they’re like, trying to make him a saint or something. He didn’t just pray a lot, like he was really able to gain followers and create influence for the brands. He was an online missionary to certain parts of the web.” Her voice trailed off, as she thought about what a life devoted to promoting the brands instead of experiencing them would be like.
“Fuck, I’ll be praying until I die at this rate.” He stood up abruptly, collecting his mug and taking it to the sink. “At least I’m getting to really live though. I feel like actually using some of these brands, it’ll pay off eventually. It’s gotta be worth more than just reciting them, right?”
Nikki nodded, Pakpao shrugged.